Lonely Whale Tackles the Norm of Plastic Pollution

Updated: Dec 23, 2020

Questioning the norm of plastic pollution is a challenge that requires branding in awareness and public opinion. Lonely Whale's latest promo, Question How You Hydrate, tackles the toxic norm of plastic water bottles, which rank near the top of cleanup analytics everywhere. PFM thanks Lonely Whale for injecting "plastic-free" into the global vernacular.